Account audit and rebuild
Structure, match types, negative keywords and bidding fixed before we spend more of your budget.
PPC PRICING · FROM $500/MO
PPC management pricing: a flat fee, never a cut of your ad spend
PPC management with Best SEO Company in India costs $500 a month for ad spend up to $5,000, $1,000 for $5,000 to $15,000, $2,000 for $15,000 to $40,000, and from $4,000 above that. It's a flat fee by spend band, not a percentage, with no setup fee and 30 days' notice. Ad spend is paid to Google, Meta and the other platforms directly.
Many agencies charge a percentage of your ad spend, which quietly rewards them for spending more of your money. We charge a flat fee for the work, set by how much spend we manage and how many platforms it covers, and any change of band is agreed with you in writing first.
- No setup fee
- Month to month, 30 days' notice
- Ads run in your own accounts
Plans
Our ppc management pricing
Published in USD, GBP, CAD and AUD. Prices start at $500/mo; the final scope is confirmed in writing before any invoice.
Starter
$500/month
£400 · CA$700 · A$750
Ad spend up to $5,000 a month
One ad platform, set up properly and optimised every week.
- One platform: Google Ads or Meta
- Account audit and rebuild in the first month
- Conversion tracking with GA4, Tag Manager and Enhanced Conversions
- Weekly search-term, bid and budget optimisation
- Monthly report on cost per lead and return on ad spend
Professional
$1,000/month
£800 · CA$1,400 · A$1,500
Ad spend of $5,000 to $15,000 a month
Two platforms with server-side tracking and ongoing landing page tests.
- Everything in Starter, plus:
- Up to two platforms, such as Google Ads and Meta
- Server-side tagging and offline conversion imports from your CRM
- One landing page A/B test a month
- Fresh ad creative every month
- Monthly strategy call
Growth
$2,000/month
£1,600 · CA$2,800 · A$3,000
Ad spend of $15,000 to $40,000 a month
Several platforms, retail campaigns and budget planning across all of them.
- Everything in Professional, plus:
- Up to four platforms, including Microsoft Ads and LinkedIn
- Performance Max, Shopping and Merchant Center feed optimisation
- Two landing page tests a month
- Live Looker Studio dashboard and cross-platform budget planning
Enterprise
$4,000+/month
£3,200+ · CA$5,600+ · A$6,000+
Ad spend over $40,000 a month, or several countries
Multi-market accounts with a dedicated senior PPC lead.
- Everything in Growth, plus:
- Multi-country and multi-language campaigns
- A dedicated senior PPC lead
- Amazon Ads and retail media
- Custom attribution and BigQuery data feeds
Included
What every PPC plan includes
Conversion tracking
GA4, Google Tag Manager and Enhanced Conversions set up and tested, so bidding optimises for real leads.
Weekly optimisation
Search terms, bids, budgets and placements reviewed every week, not once a month.
Ad copy and testing
Ads written and tested by us, with your approval before anything new goes live.
Reporting on what matters
Cost per lead, cost per sale and return on ad spend, not just clicks and impressions.
Your accounts, your data
Campaigns run in your own ad accounts, so the history and data stay with you.
Price drivers
What decides which PPC plan you need
Monthly ad spend
More spend means more campaigns, keywords and tests to manage. Our fee is flat within each band, so it doesn't creep up with every dollar.
Number of platforms
Google Ads, Meta, Microsoft Ads and LinkedIn each need their own setup, creative and optimisation.
Countries and languages
Each market needs its own campaigns and ad copy, and often its own landing pages.
Tracking complexity
Offline sales, long B2B sales cycles and CRM imports take more setup than a simple contact form.
Market rates
How our PPC pricing compares
Agencies usually charge for PPC in one of three ways: a percentage of ad spend (often 10% to 20%), a flat monthly fee, or a percentage with a minimum fee. In Credo's survey of PPC providers, 26% had a monthly minimum below $1,000 and 50.97% had a minimum between $1,000 and $3,000.
Our Starter plan sits at the lower end because our team is based in India, not because the work is cut down. At $5,000 of monthly spend, the $500 fee works out at 10%, the bottom of the usual percentage range, and the share falls as spend grows: $1,000 on $15,000 is under 7%.
Source: Credo, PPC pricing survey , last updated June 2022.
Not included
What the price doesn't include
- Ad spend. Google, Meta and the other platforms bill it straight to your own payment method.
- New landing pages beyond the A/B tests in your plan. Those are quoted with our web design team.
- Video and photo shoots. We can work from footage and images you supply.
- Third-party tools such as call tracking or landing page software, if you choose to use them.
Looking for SEO prices instead? See SEO pricing and our guide to how much SEO costs.
PPC management pricing FAQ
Our PPC management costs $500 a month for ad spend up to $5,000, $1,000 for $5,000 to $15,000, $2,000 for $15,000 to $40,000, and from $4,000 a month above that. Ad spend is separate and paid directly to the platforms.
No. The fee is flat within each spend band. If your spend moves into a different band, we agree any change in fee with you in writing before it happens.
No. The account audit, rebuild and conversion tracking setup in your first month are covered by the monthly fee.
Work backwards from the leads you need: target leads a month × expected cost per lead = monthly budget. Cost per lead varies a lot by industry and country, so we suggest a starting budget for your market in the free proposal.
No. Plans run month to month with 30 days' notice. We do suggest giving a new account at least three months, because automated bidding needs a few weeks of conversion data to settle.
Professional covers two platforms. Starter covers one; if you're just starting out, pick the platform where your buyers search or scroll most and add the second once the first is profitable.
Get a PPC plan with a fixed fee
Tell us your platforms and budget. You'll get a written proposal with the plan, fee and first-month priorities.