Do you charge a percentage of ad spend?

We quote a fixed monthly management fee based on scope (platforms, campaigns and markets), not a percentage of spend, so we are never rewarded simply for spending more of your budget.

Who owns the ad accounts?

You do. Campaigns run in your own Google Ads, Meta and other accounts with us added as managers, so the account, its history and its data stay with you if we part ways.

How long before PPC results are reliable?

Search campaigns produce data from day one, but automated bidding usually needs two to six weeks of conversion data to stabilise. We agree a test budget and decision points up front.

Can you work alongside our in-house team?

Yes. We often take on the build, tracking and optimisation while your team keeps creative and budget sign-off, with shared dashboards so nobody works from a different number.

PPC & PAID MEDIA

PPC management that is measured on revenue, not clicks

PPC (pay-per-click) management is planning, building and continuously optimising paid search and paid social campaigns. Best SEO Company in India manages Google Ads, Microsoft Advertising, Meta, LinkedIn and Amazon campaigns for businesses in the US, UK, Canada, Australia and India, starting with conversion tracking you can trust and reporting on cost per lead and return on ad spend.

Most wasted ad spend traces back to two things: tracking that counts the wrong conversions, and automated bidding left to optimise towards them. We fix measurement first, then structure campaigns so Google's and Meta's automation has accurate signals to learn from.

Senior specialists, named on your accountYou own every account, file and line of codeFixed written quote before any work starts

Get a free proposal How we work

What our ppc management covers

Account audit and rebuild

Search-term waste, match types, negative keywords, bidding strategy and campaign structure, with a prioritised fix list before any rebuild.

Search, Performance Max and Demand Gen

Google Ads campaigns matched to intent: search for demand capture, Performance Max for feed-driven retail, Demand Gen and YouTube for demand creation.

Paid social

Meta (Facebook and Instagram), LinkedIn, TikTok and Reddit campaigns with creative testing built into the plan, not bolted on.

Conversion tracking

GA4, Google Tag Manager (including server-side containers), Enhanced Conversions, Meta Conversions API and offline conversion imports from your CRM.

Landing pages and CRO

Dedicated landing pages, A/B tests and form optimisation, because a better conversion rate lowers every cost per lead.

Shopping and retail media

Merchant Center feed optimisation, Shopping and Performance Max for ecommerce, and Amazon Ads for marketplace sellers.

Latest platforms and technologies we use

Ad platforms

Google Ads (Search, Performance Max, Demand Gen, YouTube)
AI Max for Search campaigns
Microsoft Advertising
Meta Advantage+
LinkedIn Ads
TikTok Ads
Amazon Ads

Measurement

GA4 and BigQuery export
Google Tag Manager server-side tagging
Enhanced Conversions
Meta Conversions API
Google Consent Mode v2
Offline conversion imports (HubSpot, Salesforce)

Optimisation and reporting

Smart Bidding (tCPA, tROAS, value-based bidding)
Google Ads scripts
Looker Studio dashboards
Merchant Center Next feeds

PPC Management by country

Each market has its own rules on privacy, consent, accessibility and payments. These pages explain what changes for your country.

PPC Management FAQ

Ready to talk about ppc management?

Tell us what you need. You'll get a written proposal with a fixed quote, no obligation.

Get a free proposal