SEO Pricing Benchmarks: India, US, UK, Canada & Australia

This page combines our own published pricing (see /pricing/) with publicly available market-rate ranges reported by industry sources. Where we cite a range, we're reporting what's publicly documented, not a proprietary survey we've run ourselves — we've been explicit about that distinction throughout, because presenting secondhand ranges as original primary research would be exactly the kind of unverifiable claim we've built this site to avoid.

India (for international clients): Commonly advertised from as low as $200/month at high-volume, low-attention tiers, up to $6,500+/month for senior-dedicated enterprise work. The spread here is unusually wide because barriers to entry in the Indian SEO market are low — see our guide to vetting a provider for how to tell the difference.

United States: Wide range from under $500/month (volume shops) to $10,000+/month (established agencies working with larger sites); our own USD tiers start at $1,500/month.

United Kingdom: Broadly comparable structure to the US when converted, with our own GBP tiers starting at £1,200/month.

Canada: Publicly reported retainers commonly span roughly CA$1,000 to CA$10,000+ per month depending on scope; our own CAD tiers start at CA$2,100/month.

Australia: Publicly reported retainers commonly run higher at the top end than other markets — roughly A$5,000 to A$12,000+/month, with enterprise engagements often starting near A$10,000; our own AUD tiers start at A$2,300/month and our Enterprise tier is deliberately positioned within that reported higher range rather than undercutting it.

• [+]Account load per strategist — the biggest single driver of the $200 vs. $2,000 gap within India specifically
• [+]Site complexity — a five-page brochure site vs. a 10,000-SKU catalogue
• [+]Content volume — more monthly output means more research and writing hours
• [+]Existing technical debt — a site with years of unaddressed issues costs more to remediate upfront

Most pricing "research" in this industry is either a single agency's own rate card presented as market data, or a vague "it depends" with no numbers at all. We wanted a page that does neither — cites what's actually publicly known, is explicit about what's our own rate versus reported market data, and gives you enough to sanity-check any quote you receive elsewhere.