PPC Management for businesses in Canada
PPC (pay-per-click) management is planning, building and continuously optimising paid search and paid social campaigns. We deliver it for Canadian businesses, with pricing in CAD and the local rules below built into the work.
Most wasted ad spend traces back to two things: tracking that counts the wrong conversions, and automated bidding left to optimise towards them. We fix measurement first, then structure campaigns so Google's and Meta's automation has accurate signals to learn from.
What's different about ppc management in Canada
The fundamentals are the same everywhere. These are the local rules and habits that change how we set the work up for Canadian businesses.
- Consent and tracking
- PIPEDA applies federally. Quebec's Law 25 is stricter: technology that can identify, locate or profile a visitor must be off by default, which changes how analytics and ad tags are set up for Quebec traffic.
- Advertising and follow-up rules
- CASL requires express or implied consent for commercial emails and texts, plus sender identification and an unsubscribe mechanism, with penalties of up to $10 million per violation for businesses.
- Campaign languages
- English and French. Quebec's Charter of the French Language, strengthened by Bill 96, requires commercial websites and advertising aimed at Quebec consumers to be available in French.
- Working hours and ad scheduling
- India is 8 to 13.5 hours ahead of Canada depending on the province and daylight saving. We run a fixed overlap window in your morning, and Atlantic and Eastern clients get the longest shared hours.
What our ppc management covers
Account audit and rebuild
Search-term waste, match types, negative keywords, bidding strategy and campaign structure, with a prioritised fix list before any rebuild.
Search, Performance Max and Demand Gen
Google Ads campaigns matched to intent: search for demand capture, Performance Max for feed-driven retail, Demand Gen and YouTube for demand creation.
Paid social
Meta (Facebook and Instagram), LinkedIn, TikTok and Reddit campaigns with creative testing built into the plan, not bolted on.
Conversion tracking
GA4, Google Tag Manager (including server-side containers), Enhanced Conversions, Meta Conversions API and offline conversion imports from your CRM.
Landing pages and CRO
Dedicated landing pages, A/B tests and form optimisation, because a better conversion rate lowers every cost per lead.
Shopping and retail media
Merchant Center feed optimisation, Shopping and Performance Max for ecommerce, and Amazon Ads for marketplace sellers.
Latest platforms and technologies we use
Ad platforms
- Google Ads (Search, Performance Max, Demand Gen, YouTube)
- AI Max for Search campaigns
- Microsoft Advertising
- Meta Advantage+
- LinkedIn Ads
- TikTok Ads
- Amazon Ads
Measurement
- GA4 and BigQuery export
- Google Tag Manager server-side tagging
- Enhanced Conversions
- Meta Conversions API
- Google Consent Mode v2
- Offline conversion imports (HubSpot, Salesforce)
Optimisation and reporting
- Smart Bidding (tCPA, tROAS, value-based bidding)
- Google Ads scripts
- Looker Studio dashboards
- Merchant Center Next feeds
Areas we cover in Canada
PPC Management in other countries
More for Canadian businesses
PPC Management in Canada: FAQ
PPC Management in Canada?
Tell us what you need. You'll get a written proposal with a fixed quote, no obligation.