Social Media Marketing for businesses in the United States
Social media marketing is using platforms such as Instagram, LinkedIn, TikTok, YouTube and Facebook to build an audience and drive business results. We deliver it for US businesses, with pricing in USD and the local rules below built into the work.
Posting on every platform is not a strategy. We pick the two or three channels where your buyers actually spend time, build a content system your team can sustain, and use paid social to put the best-performing posts in front of the right people.
What's different about social media marketing in the United States
The fundamentals are the same everywhere. These are the local rules and habits that change how we set the work up for US businesses.
- Consent, messaging and promotion rules
- CAN-SPAM governs commercial email (clear sender identity and a working opt-out). The TCPA governs marketing texts and calls and requires prior express written consent for automated marketing SMS.
- Pixels and tracking
- There is no single federal privacy law. California's CCPA/CPRA and comprehensive laws in states such as Virginia, Colorado, Connecticut, Texas and Oregon govern tracking, opt-outs and data sales, and California requires honouring Global Privacy Control signals.
- Content languages
- English, with a large Spanish-speaking audience in many states that often justifies Spanish-language campaigns and landing pages.
- Posting windows and community coverage
- India (IST, UTC+5:30) is 9.5 to 13.5 hours ahead of the US mainland depending on your time zone and daylight saving. Work briefed at the end of your day is progressed overnight, and we hold a fixed overlap window in your morning for calls and reviews.
What our social media marketing covers
Strategy and channel selection
Audience research, competitor review and a channel plan that says what each platform is for, and which ones to skip.
Content production
Short-form video, carousels, graphics and copy produced to a monthly calendar, with formats tested rather than guessed.
Community management
Replies, DMs and comment moderation within agreed response times, with escalation rules for complaints and sales enquiries.
Paid social
Meta, LinkedIn, TikTok and Pinterest campaigns, including boosting proven organic posts and creator-led (UGC) ads.
Creator and UGC programmes
Sourcing creators, briefing content and licensing it for ads, with clear usage rights.
Social listening and reporting
Brand and competitor monitoring plus monthly reporting tied to traffic, leads and sales.
Latest platforms and technologies we use
Platforms
- Instagram and Reels
- LinkedIn (including Thought Leader Ads)
- TikTok and Spark Ads
- YouTube Shorts
- Threads
Measurement
- Meta Conversions API
- TikTok Events API
- LinkedIn Insight Tag and Conversions API
- GA4 with UTM governance
- Google Consent Mode v2
Production and management
- Figma and Canva design systems
- CapCut and Premiere Pro for short-form video
- Meta Business Suite
- Scheduling and social listening tools
Areas we cover in United States
Social Media Marketing in other countries
More for US businesses
Social Media Marketing in United States: FAQ
Social Media Marketing in United States?
Tell us what you need. You'll get a written proposal with a fixed quote, no obligation.