Web Design for businesses in the United Kingdom
Web design is planning the structure, layout and visual design of a website so visitors can find what they need and act. We deliver it for UK businesses, with pricing in GBP and the local rules below built into the work.
A website redesign usually fails in one of three places: it is designed before anyone defines what visitors need to do, it ignores search (so traffic drops after launch), or the design can't be built to perform. We design with SEO, accessibility and Core Web Vitals in the brief from day one.
What's different about web design in the United Kingdom
The fundamentals are the same everywhere. These are the local rules and habits that change how we set the work up for UK businesses.
- Accessibility law
- The Equality Act 2010 requires reasonable adjustments for disabled users, and public sector sites must meet WCAG 2.2 AA under the 2018 accessibility regulations. WCAG 2.2 AA is the sensible target for private sites too.
- Language requirements
- English, with Welsh-language content expected for public-sector services in Wales.
- Consent banners and forms
- UK GDPR and the Data Protection Act 2018 apply, and PECR requires consent before non-essential cookies or tags fire. Advertising tags need a compliant consent banner wired to Google Consent Mode v2, which Google requires for UK traffic.
- Checkout and pricing display
- Cards, Apple Pay and Google Pay, PayPal, Direct Debit (for example via GoCardless), Open Banking payments, and buy-now-pay-later such as Klarna and Clearpay. Consumer prices are shown including 20% VAT.
What our web design covers
UX research and information architecture
Analytics review, user journeys and a sitemap planned with keyword research, so the new structure keeps and grows search traffic.
Wireframes and prototypes
Clickable Figma prototypes tested before visual design, which is where most usability problems are cheapest to fix.
Visual design and design systems
Brand-aligned UI with reusable components, tokens and variables, so every future page stays consistent.
Accessible design
Colour contrast, focus states, readable type and keyboard flows designed to WCAG 2.2 AA, not retrofitted.
Conversion design
Landing pages, forms and calls to action designed for one job each, with A/B test plans for launch.
Redesign with SEO protection
URL mapping, redirect plans and content parity checks so a redesign doesn't cost you rankings.
Latest platforms and technologies we use
Design
- Figma (Dev Mode, variables, auto layout)
- Design tokens and component libraries
- Variable fonts
- Lottie and Rive motion
Front-end patterns
- Mobile-first responsive layouts
- CSS container queries
- View Transitions
- Dark mode
- prefers-reduced-motion support
Quality bars
- WCAG 2.2 AA
- Core Web Vitals (LCP, INP, CLS)
- Usability testing
- Hotjar and Microsoft Clarity heatmaps
Build-ready platforms
- Next.js and React
- Webflow
- Framer
- WordPress block themes
- Shopify Online Store 2.0
Web Design in other countries
More for UK businesses
Web Design in United Kingdom: FAQ
Web Design in United Kingdom?
Tell us what you need. You'll get a written proposal with a fixed quote, no obligation.