Web Design for businesses in California
Web design is planning the structure, layout and visual design of a website so visitors can find what they need and act. We deliver it for US businesses in California, with pricing in USD and the local rules below built into the work.
A website redesign usually fails in one of three places: it is designed before anyone defines what visitors need to do, it ignores search (so traffic drops after launch), or the design can't be built to perform. We design with SEO, accessibility and Core Web Vitals in the brief from day one.
What's different about web design in California
The fundamentals are the same everywhere. These are the local rules and habits that change how we set the work up for US businesses.
- California's CCPA, as amended by the CPRA, applies to businesses above its thresholds (for example, annual revenue of around $25 million, inflation-adjusted) and requires a "Do Not Sell or Share My Personal Information" option and honouring Global Privacy Control signals.
- The largest state economy in the US and its biggest market for tech, entertainment and ecommerce, which also makes paid search here among the most competitive.
- About two in five Californians are Hispanic or Latino, so Spanish-language landing pages and ad groups are often worth testing.
- Accessibility law
- Website accessibility claims are routinely brought under the Americans with Disabilities Act (ADA). WCAG 2.1 or 2.2 Level AA is the practical benchmark courts and settlements point to.
- Language requirements
- English, with a large Spanish-speaking audience in many states that often justifies Spanish-language campaigns and landing pages.
- Consent banners and forms
- There is no single federal privacy law. California's CCPA/CPRA and comprehensive laws in states such as Virginia, Colorado, Connecticut, Texas and Oregon govern tracking, opt-outs and data sales, and California requires honouring Global Privacy Control signals.
- Checkout and pricing display
- Cards, Apple Pay and Google Pay, PayPal and ACH bank transfers, with buy-now-pay-later (Klarna, Afterpay, Affirm) common in retail. Sales tax varies by state, so checkout tax calculation matters.
What our web design covers
UX research and information architecture
Analytics review, user journeys and a sitemap planned with keyword research, so the new structure keeps and grows search traffic.
Wireframes and prototypes
Clickable Figma prototypes tested before visual design, which is where most usability problems are cheapest to fix.
Visual design and design systems
Brand-aligned UI with reusable components, tokens and variables, so every future page stays consistent.
Accessible design
Colour contrast, focus states, readable type and keyboard flows designed to WCAG 2.2 AA, not retrofitted.
Conversion design
Landing pages, forms and calls to action designed for one job each, with A/B test plans for launch.
Redesign with SEO protection
URL mapping, redirect plans and content parity checks so a redesign doesn't cost you rankings.
Latest platforms and technologies we use
Design
- Figma (Dev Mode, variables, auto layout)
- Design tokens and component libraries
- Variable fonts
- Lottie and Rive motion
Front-end patterns
- Mobile-first responsive layouts
- CSS container queries
- View Transitions
- Dark mode
- prefers-reduced-motion support
Quality bars
- WCAG 2.2 AA
- Core Web Vitals (LCP, INP, CLS)
- Usability testing
- Hotjar and Microsoft Clarity heatmaps
Build-ready platforms
- Next.js and React
- Webflow
- Framer
- WordPress block themes
- Shopify Online Store 2.0
Web Design in California: FAQ
Web Design in California?
Tell us what you need. You'll get a written proposal with a fixed quote, no obligation.