SEO research with the raw data attached
Best SEO Company in India publishes original research on ranking factors and AI search behavior — each study with its methodology documented, so you can judge the evidence instead of trusting the conclusion. These studies power our own strategy and our clients' results.
AI Citation Study: How ChatGPT & Perplexity Pick Sources
Which content gets cited by ChatGPT, Perplexity and Gemini? Our AI citation study tracks the attributes linked to citations, with the methodology attached.
Read the studyAI Overviews CTR Study: What Happens to Your Clicks
How Google's AI Overviews change click-through rates by query type, which pages still earn clicks, and what to change in your content and traffic strategy.
Read the studyGoogle Ranking Factors 2026: What Actually Matters
Google ranking factors for 2026, separated from myth: what demonstrably moves rankings, what matters less than claimed, and how AI Overviews change the picture.
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How we research
Every study states its method before its findings: where the data comes from, how samples were segmented, and what the numbers cannot tell you. Where we track client properties, data is aggregated and anonymized. Where we run panels — like the monthly AI citation panel — the question set is fixed and published so results can be replicated. Corrections are welcome and credited.